Are you planning to market your website using pay per click strategy? You have come to the right place. Before we really jump into the process, let's understand what is per click advertising!
When you type for something in a search engine like Google, you will get a lot of options in the result pages.
These search list that appears on the first page of google search are the most relevant suggestions that Google thinks is suitable for your query. These are the organic list that Google offers you.
When you get the list there will be certain links labeled as Ads. These are called paid advertisements. You advertise your website to potential customers and when they click on the Ads they are directed to your website and they will be converted to customers when they search using keywords relevant to your business.
A unique thing about the PPC is that the advertiser only pays when someone clicks on her ad. So if your ad is present and no one clicks then you shall not be charged. That is exactly why it is called the “pay per click” advertising.
When you market your products in newspapers and magazines your ad is shown to a bunch of people whether they are interested or not. So unlike the traditional marketing PPC or SEM targets people actively looking out for the products and services you offer. And you just have to pay when a potential customer clicks your ad.
Search engine marketing or pay per click is based on an auction system. Doha Digital Design Desk, Best Search Engine Marketing Company Doha, have expertise in PPC and know well how the auction system works. We shall develop plans to get PPC done in the best way possible for your business.
Search engines limit the number of slots for advertising on the result page. The advertisers usually compete for these slots. The advertisers who win the auction gets chance to place their ad in the more desirable slots normally near the top. The runners-up perform in the lower slots.
Like most of the auction process, it is not just the bid that influences your performance in PPC. Wondering how to get your ads placed in the right slot? This is where we shall be of service.