Facebook Live has introduced almost a year ago. It was introduced as a live video streaming service that can be directly posted into Facebook news feeds. Real estate has used facebook live as a prominent marketing. The Live videos are estimated to peak to 64 million viewers. With the increase of live viewers so does the engagement volume. Millions of users are now live streaming on Facebook, and they are letting everyone see what their real life is like. This gives brands and public figures an easy way to connect with their audiences. Here we discussing about Facebook live strategies and how to get more viewers.
For a growing business, Facebook live has made it possible for them to reach out to their audience and build customer relations along with increased engagement.
Here are a few tricks you could use to increase engagement in facebook live:
Announce When You Are Going Live
If you have a large fan following, it’s always a good thing to let them beforehand the timing of you live video. This increases curiosity and you will be able to reach out to more people.
Make sure to do a test launch of your live video by simply trying a live video only visible to make sure no problem occurs during the real live video with audio or video quality.
Create a Good Balance
Facebook live videos are always powerful and effective. But make sure not to make it all about live videos. Make sure to mix content in your posts that help in maintaining a gap between the live videos.
This helps the videos to get maximum exposure. Also, this helps the videos to rise in ranking.
Use Catchy Descriptions
Always include a description that id eye-catching and compelling that attracts viewers to watch your live videos. This will bring in more viewers and engagement.
Always Introduce Yourself
Never assume that people watching your videos know you. Always make a self-introduction before you get into the real topic that means to share.
Stop Worrying About Mistakes
Always remember live videos can’t be edited. How much ever preparations you take the blunders that happen during the live session is not under your control. You are not in control of network problems, app crash etc. To avoid worry and do not spoil the video.
Be In The Moment
There will be many people watching your video and commenting. The comments may turn out to be harsh. Never get frustrated and agitated to them. Be calm and focus on delivery your content. Things are not going to be perfect so don’t expect them to.
Encourage Everyone to Like and Share
It is always a good habit to ask your viewers to like, comment and share. By this, you will know how many people like your video and also will increase your reach and engagement.
Engage With your viewers
It’s not possible to answer to comments to all the viewers. Try maximum to interact with them. This increases your authenticity.
We already published articles about Social Media Marketing and interactions. Take a look and learn how to get more audience.