SEO is an indispensable factor in any business and e-commerce website. SEO ensures that your website is visible to mass audiences and increase sales. The advantage of SEO is that it helps the e-commerce website to appear on top of the Google ranking charts which ensures that the website stays on top of google search. This pulls in more traffic and sales. So its mandatory for the owner of the website to constantly audit their website strength and weakness to ensure to device SEO strategies that bring in more traffic to the online store. So here are some important E-commerce SEO Strategy that you need to follow:
Do not Depend On Pay Per Click Strategy Alone
Many e-commerce websites depend on pay per click strategy to draw in more traffic. But pay per click is a costly method to draw more traffic to the website. But once you stop paying Google for PPC Ads, you stop being visible to the audience.There are still many customers who do not trust online ads, banner Ads and sponsored links. So PPC strategies are ineffective in such cases. So its advisable to build organic SERP through organic strategies. This ensures long time visibility.
Google researches show that once a website stops PPC strategy, even if they restart the PPC campaign, paid clicks do not get converted to organic clicks. So a combination of both PPC strategy and organic strategy is a good step to increase traffic.
Avoid duplicate and junk content
If you post duplicate content on an e-commerce website like duplicate product description, your website will be pushed down on the ranking charts. Search engines consider junk content as a negative SEO practice and some search engines pose penalty for duplicate content.
So keep track of duplicate content on your website and replace them with real unique content. So make sure to add new & fresh content that is eye catchy content to attract users and convert them into customers. By having unique and fresh content on your website your search engine ranking increases. Also, post the content related to your products and services on social media that help you bring in traffic faster.
Avoid product description written by manufacturers
Writing product description is a challenging and time-consuming process. Some e-commerce website owners some time copy paste manufacturer product description which is a black hat SEO practice. So add SEO friendly content by embedding keywords that people search for products and services.
Optimize the image of all products
Uses usually use images to search for the desired product and services online. So site owners need to add relevant keywords relevant to the products and services to ALT tag of mages to make the images search engine friendly. Make sure not to cram the alt tag with a lot of keywords.
Embed a unique meta description in every page
Using same meta description for all pages on the website pages. That is a black hat SEO practice. So make sure to add unique meta description to all web pages of the e-commerce website. Meta description helps the user to understand the products and services before clicking the link to understand the product/services. Also, this helps the user to decide whether to click the link or not.
Unique and informative content is mandatory for high SEO ranking. So unique product reviews help create unique content to increase product reviews and increase user trust so they become your loyal customers.
Link products from home page
The link structure of e-commerce websites is complex. They normally have product pages deep inside link structure making it difficult for people to find your products and pushing your product rank down. So make sure to optimize product links to the homepage to make it easier for the users to find your product.
Optimize Anchor text
Crawling process and site visibility increases by adding links to internal pages. Avoid using click here and add links to keywords to redirect to another page for better ranking.
There are several SEO practices that are implemented by the experts depending on the need of the hour. So looking forward to a Digital partner to optimize your website? Give us a call.