It’s time to make use of the free twitter analytics tool. When you are developing a social media strategy its always an extra advantage if you use Twitter analytics to refine your strategy and method to make your strategy stand out among the 500 million tweets that happen every day.
Let’s have a detailed insight on how to use Twitter analytics to your advantage?
Here are the reasons you need to use Twitter analytics for tracking:
To learn about audience
A detailed understanding of your audience is the first rule that every social media strategist. It is important to understand the audience factors like gender, age, geography and household income so that you can create to connect with the audience. Understanding the audience also helps you to understand where the sites like Twitter stand in social media marketing strategy.
For example, you will be able to understand that the Twitter users are also active on Instagram also. So this helps you to stop posting the same content on both the platforms. This also helps you to understand the audience diversity like how many percentages are men, women and younger generation etc and let you post content depending on their interest, device used, keyword relevance and behaviour.
Understand which content resonates
Twitter character limit 280 and social media marketers are always recommended to keep their tweets small and sweet. Using videos, photos etc also attract more audience and audience engagement also increases. So with the help of twitter analytics understand which content resonates with your audience the most and post it.
Post at optimal times
It’s very important to tweet at a specific time when your audience engagement is the highest. You may wonder how to find the right time to tweet. Twitter analytics helps you understand the time when your audience is spotted the most by studying the tweeting behaviour and platform usage. So by keeping the track from analytics and post tweets twice a day.
Check if your Ads are working
Are you spending money on Ads to promote your brand through tweets? Track if your paid tweets are bringing in audience traffic when compared to your organic audience. If the organic audience is more than your paid campaigns then you can take relevant steps.
Analytics Dashboard gives you a proper understanding of what strategies are working and what isn’t. Find the top tweets to understand what tweets are working and try to tweet new ones that have a similarity to your top tweets. Also, understand what type of tweets that do not work and avoid tweeting such tweets. Use this knowledge to build tweets that help your brand grow up.
Let’s look into best Twitter Metrics that are valuable to social media marketers
Best Twitter account metrics to track
What it measures: Helps find the tweet that is trending the most in the month.
Why it matters: The most trending tweet is the one that brought in the most number of audience. It is the best example to let you learn what is right. This also lets you find when to tweet, what hashtags to use etc. Also do Quick Promoting this tweets
What it measures: Understand the number of new followers that you get every month.
Why it matters: New followers are those who have decided for a long time engagement on your twitter account. So it’s a very could sign if your follower number increases.
What it measures: Helps you find the top followers of the month.
Why it matters: Top followers give you the highest potential for exposure through there retweets and favourites. They are the best contenders for influencers.
What it measures: Helps you find how many times your name has been tagged and mentioned in other tweets.
Why it matters: This helps you to wind influencers campaigns in the future.
What it measures: Helps you measure the traffic engagement on your website by taking in the count of tweets, photos, videos, avatar, replies etc.
Why it matters: The clicks on your content shows how much traffic comes to your tweeter account and helps you understand how better your call to actions performed.
Now that you know which analytics to track, here’s the lowdown on the tools and interfaces you’ll use to track them.
There are tools in twitter like:
- Account Home:
- Tweet Activity Dashboard
- Audience Insight Dashboard
- Ad Campaign Dashboard
- Analytics Overview
- Select Settings
- Main Metrics
- Additional Insights
This article is a small insight into twitter analytics. You may refer other sources to have a detailed understanding.